1

中文版
<Back

Bound to Be Brilliant with Big Impact - Booths of 2014 China (Xiamen) International Boat Show in Great Demand

 2014China (Xiamen) International Boat Show (CXIBS) is to be held in Xiamen Marina fromNovember 7 to November 10. CXIBS has been renowned around the world for itsfour competitive advantages, i.e. blooming yacht industry, well-establishedinfrastructure, leading purchasing power and dense sea culture. It is releasedby the organizer Xiamen R&B Marina Co., Ltd. that although there is stillover two month before the opening of CXIBS, participants have been competing tobook berths and booths. The weighty exhibitors present almost cover all thewell-known yacht manufacturers and sales agents at home and abroad. The “No.1 Water-basedShow in China” will be staged again.


Brandsgather here, contending for harvest of both reputation and market.

Effortsare stepped up to make the Show more mature, standardized and steady, andcloser to mass people and sea. In a bid to make more breakthroughs and meetinternational standards, massive investment has been put in 2014 CXIBS inaspects, such as scale of exhibition, number of exhibitors, coverage ofexhibited products, visitor quality and theme activities. It is planned tocreate a new realm of Boat Show with high level.

Noneof the following overseas famous yacht brands will be absent at this Show,including Azimut, PRINCESS, FERRETTI, BENETEAU, Chris, LAGOON, Sunseeker,REGAL, JEANNEAU, MARQUIS, BRUNSWICK, Absolute. Domestic brands such as HanshengYacht, South Coast and Dafeiyang Yacht will also present the Show.

CXIBShas always been adhering to the idea that the manufacturing is joined withconsumption and the industry is combined with culture. To help exhibitors andsponsors showcase their brand value and company image in depth and seek forbusiness opportunities extensively, CXIBS this year attracts more than onehundred media practitioners to cover the exhibition brands in all aspects andwith all channels. Besides, huge resources have been employed to invite suchhigh-net-worth elites as presidents of luxury group, members of high-end club,clients of private bank and chairmen studying in business colleges. At thetime, persons of wealth will gather in Xiamen with thousands of boats to enjoythe life on yacht and share business opportunities across the globe.

Highlyprofessional and valuable show enters into “experiencing” era.

Agreat sensation is caused in the industry after the organizer reveals that the onshoreexhibition area for the Show this year will be moved to Music Islet to stage adistinctive “boat show on the island” in China. The Show will take on abrand-new idea of marine life “experiencing” with higher positioning, clearergoal and brighter vision to display marine leisure in different dimensions. 

The offshore part of the Show will be dominated by yacht parade and yacht testdrive, supported by visitor experiencing activities easy for participation,appreciation and interaction mainly in the form of water bicycle, canoeing,fishing excursion on the sea, sailing regatta, water scooter stunt, jetlevflyer, surfing kite and board surfing. Fascinating performance and wonderful experiencing on the waterwill magnify the scale of “No.1 Water-based Show in China”.

Forthe onshore part, show infrastructure will be added and the motion line ofexhibition area will be planned reasonably to lead the visitor flow and betterthe visiting experience; at the same time, the concept of “FamilyParticipation” will be introduced to the masses for them to witness theconnotation and style of the Show; interactive experiencing area will be set upto arouse the visitors’ passion to water activities via model airplane show,photography competition, yacht baby competition and other activities. It is tohelp people get rid of the myth that water activity equals to enormous expenseand to attract more and more people to be a part of the passionate activity insunshine. 

Meanwhile, the public service account of Wechatfor “CXIBS” has been initiated officially to bring in theinvolvement of new we -media. It is designed to providebetter and more accurate interactive service for exhibitors and visitor. Ayardstick for the industry will be created with brilliance which never comes toan end. Government leaders, together with industry experts from all over theworld, will also present the Show to display the official, professional andauthoritative features of the Show and to exchange ideas on the futuredevelopment trend of marine lifestyle and confidence in its growth in China.

Facingthe sea with spring blossoms, yacht consumption is to be stimulated.

Currently,it is dominating to use yacht for business reception and sightseeing on thesea. To bring new elements into exhibition and showcase Chinese marine cultureand marine economy of the highest level, the organizer starts a new idea forhosting exhibition. Based on the planning and renovating of Music Islet, therich resources of uninhabited islands in Xiamen are exploited in depth. “YachtLifestyle Experiencing Center” characterized by interaction is set up todirectly cultivate the idea of potential buyers for marine leisure life. Whileexperiencing the natural view and cultural landscape around Xiamen waters andwitnessing luxurious yachts of different kinds, all the participants can alsofrequenting celebrity banquets and fashion parties.

CXIBSis to convey a new marine life idea featured by experiencing. Potential buyerscan enjoy the real marine leisure life here, either speeding on the sea orfishing in quiet water. They can bear witness to the glittering lights of topluxurious yachts and the spectacular waves left by high-speed driving.Unprecedented life fun on the sea can be felt here for these people until theleisure holiday is transformed into their daily life. The organizer makes fulluse of experiencing to realize the goal of stimulating consuming enthusiasm andto make Xiamen live up to the reputation of “Yacht Capital”. 

Somany fresh ideas have been revealed for the first time and more bright spotswill be exposed in the following time. This has been enough to build up a superhigh expectation for the Show this year. 2014 China (Xiamen) International BoatShow is bound to be brilliantwith a big impact!


Noneof the following overseas famous yacht brands will be absent at this Show,including Azimut, PRINCESS, FERRETTI, BENETEAU, Chris, LAGOON, Sunseeker,REGAL, JEANNEAU, MARQUIS, BRUNSWICK, Absolute. Domestic brands such as HanshengYacht, south


Copyright © XIAMEN R&B MARINA COMPANY LIMITED  Tel:+86-592-5571852  Fax:+86-592-5709706  Email: Info@xmboatshow.com