1

中文版
<Back

Leading New Fashion of Coastal Life by Multi-cultural Fusion

Leading New Fashion of Coastal Life byMulti-cultural Fusion

——The 9th China(Xiamen) International Yacht Exhibition Ended Successfully

The9th China(Xiamen) International Yacht Exhibition ended in Wuyuan bay Yachtharbor, Xiamen on November 7th. China (Xiamen) International Yacht Exhibition wasa professional yacht exhibition sponsored by People's Government of XiamenMunicipality and China Shipbuilding Industry Association, organized by YachtIndustry Development Association in Fujian Province, People’s Government ofHuli District in Xiamen and Xiamen Road & Bridge Yacht Tourism Group Co.,Ltd, co-organized by Xiamen Shipbuilding Industry Association. This exhibitioncovered an area of 56000 square meters, attracted about 18000 people, amongwhich over 3000 were professional businessmen; nearly 30 boats and yachts wereordered at site and the intended turnover reached 200 million Yuan. XiamenInternational Yacht Exhibition witnessed the vigorous development of yachtculture and the mass consumption market, now has become an influential yachtevent at home and abroad, which will promote the further development of China'syacht industry.



Enthusiastic Respond · Small and Medium-sized YachtsMade Great Achievements Again

In China, the “label” of luxury is always stuck on the yacht, which makesthe public flinch. With the development of yachtindustry mass consumption and the popularity of coastal lifestyle, yachtconsumption market is also on track. Deputy Director of Xiamen Bureau of Ocean and Fishery Wu Guoliangpointed out in the interview "yachtis being developed boomingly like cars, and the market potential is huge."

Heavyweight exhibitorsin this exhibition were from more than 20 countries and regions all over theworld, and over 100 international famous brands were shown, covering importedluxury yachts, suchAzimut, Ferretti, Beneteau, Marquis, Jeanneau etc., also including famous domesticbrands with high cost performance, such as Hansheng, Yihong, Hangtong etc.,furthermore covering jet-skis loved by the young such as Seadoo, Kawasaki,Yamaha etc. All yachts were shown, with no absence, from high-end customizedyachts in level of over one hundred million Yuan to small and medium-sizedboats in about one hundred thousand Yuan.

Among them, fishing boats, as another well-known boat kind since sailboats, were toutedmuch at the site of exhibition, and became the outstanding ones in turnover ofsmall and medium-sized boats. Among them, Lansu Yacht attended the exhibitionfor the first time, but sold three fishing boats and harvested a lot.

Weile Yacht, as a veteran exhibitor in XiamenInternational Yacht Exhibition, responded to market change actively andadjusted sales boats; the two YAMAHA boats shown at site obtained favor ofyacht consumers, and sold out soon.

 


Industrial Upgrading · Professors at Home andAbroad Gathered Together

The China(Xiamen) Yacht Industry Development Summit Forum was sponsored by YachtIndustry Development Association in Fujian province, which focused on "theRelationship between Yacht Industry and Urban Economic Development”, united expertsand scholars at home and abroad for further discussion from aspects such ascoastal tourism, island exploitation, city planning, matched real estate,industrial interaction etc.

In the forum, YachtIndustry Development Association in Fujian Province announced to set up “Zhiku”of association, issued the certificate for the first batch of “Zhiku” expertsin the province association, hoped to take this opportunity to recruit moreelites and give counsel for development of yacht industry.

 


Fashionable Surfing · New Fashion of Coastal Life

Wonderful activities were carried out in the 9thXiamen International Yacht Exhibition, which included "theNight of Xiamen International Yacht Exhibition” Xiamen Special PhilharmonicOrchestra Concert, the 12th YachtChina Club Cup, “the Night of China Construction Bank” Xiamen Yacht IndustryDevelopment Conference etc., which showed the charm of “Capital of Yacht” toguests from home and abroad from multi-dimensional view.

What’s worth mentioning was that 2016 International (Xiamen) BodybuildingContest and Adolescent Public Welfare Sailing Activities were introduced inthis exhibition for the first time. On one hand, new coastal life concept offashion and health was passed to the public by fusing positive sports spiritand coastal fashion; on the other hand, the sailing dream was implanted intothe young blood by carrying out Adolescent Sailboat Lecture and PaintingCompetition, and the water loving concept of the young generation wascultivated actively. In addition, the strong water loving atmosphere andcultural atmosphere of Xiamen were displayed fully in this exhibition, the puremanual ship models of past ages were shown to the public by uniting HaisiAncient Ship Model Cultural Exchange Center in particular, and the marineculture was further popularized.

During the exhibition, activities at site were richand colorful, and in online interaction new activities were created. The“Internet + Yacht Industry” mode was tried firstly in this exhibition, the newmedia was used flexibly, the online news conference was held for the firsttime, “Yachts Enter Xiamen Island” online mobile game was promotedsynchronously, and many forms were introduced, such as 720°VR panoramicinteraction, VR games at site, live broadcast by web celebrity etc., which wasacross time and space limit, broke the haughty and aloof impression of yachtindustry, and made more people feel the unique charm of coastal life closely.

 


Passionate Sailing · Enjoying Water Loving Carnival

 “National SeaLoving Experience” was promoted for three consecutive years in XiamenInternational Yacht Exhibition. According to incomplete statistics, thehighest visitor flow rate per day that experienced yachts and sailboats inWuyuan bay Yacht harbor in 2016 broke through 3500. This exhibition continuedto deepen the experiential theme, combined the natural geographical advantagesof Wuyuan bay, and united many famous professional clubs, to provide all kindsof high quality test drive experiences, such as yachts, sailboats etc.; theselling price at site was as low as 150 Yuan (yachts), 60 Yuan (sailboats); thewait-and-see psychology of the public was broken by the price of populist, andsailing and galloping freely in blue sea and sky were experienced happily andheartily!

Haixi celebritymeet-and-greet even and ocean culture experience zone were added in thisexhibition, interesting cruise was carried out, such as "Mermaid","Stilts Rainbow Man”, "Enthusiastic Samba", "BandPerformance" etc., and national water loving atmosphere was created, whichprovided a much richer interaction mode to the public, and created a nationalsea loving coastal Carnival!


China (Xiamen) International Yacht Exhibition willcelebrate its 10th anniversary in 2017, 

and we look forward to keeping an azureappointment with you!

Prev:NO Perv
Copyright © XIAMEN R&B MARINA COMPANY LIMITED  Tel:+86-592-5571852  Fax:+86-592-5709706  Email: Info@xmboatshow.com